FIELD NOTES
Most portfolios are collections of finished work. This page collects the thinking behind it:
Observations, strategic explorations, creative frameworks, and ideas that sat beneath the work.
Some became campaigns. Some remained conversations. I'm interested in both.
Click reference item to view.
Reference: FN-001
Format: Brand Strategy, Digital Ecosystem Design
Agency: LOOP
Client: PEAQ Energy
Brief: Digital-first platform for a new generation of energy
Reference: FN-002
Format: Creative World-Building
Agency: Anomaly
Client: Lipton
Brief: Unveil the possibilities in morning with Lipton Yellow Label
Reference: FN-003
Format: Brand Platform, Creative Strategy
Agency: Anomaly
Client: Lipton
Brief: Lead a global infusion movement championing the goodness of tea
Reference: FN-004
Format: Winning Pitch - Creative Strategy, Hero Film
Agency: Johannes Leonardo
Client: Uber
Brief: Get more people to book Uber Reserve