KELSEY BLAKE

WORK‍ ‍ABOUT

 

FIELD NOTES

This page collects the thinking behind the work:
observations, strategic explorations, creative frameworks, ideas.
Some became campaigns. Some remained conversations. I'm interested in both.


Reference: FN-001

Format: Brand Strategy, Digital Ecosystem Design

Agency: LOOP

Client: PEAQ Energy

Brief: Digital-first platform for a new generation of energy

VIEW


Reference: FN-002

Format: Creative World-Building

Agency: Anomaly

Client: Lipton

Brief: Unveil the possibilities in morning with Lipton Yellow Label

VIEW


Reference: FN-003

Format: Brand Platform, Creative Strategy

Agency: Anomaly

Client: Lipton

Brief: Lead a global infusion movement championing the goodness of tea

VIEW


Reference: FN-004

Format: Winning Pitch - Creative Strategy, Hero Film

Agency: Johannes Leonardo

Client: Uber

Brief: Get more people to book Uber Reserve

VIEW


Reference: FN-005

Format: Cultural World-Building

Agency: Highsnobiety

Client: Lavazza

Brief: Extend Lavazza and tennis culture beyond tournaments

VIEW